Last week Twitter and FOX Sports announced plans to stream exclusive coverage of the 2018 FIFA World Cup for free on Twitter.
FOX Sports will produce a live-streamed show from Moscow’s Red Square each match day of the FIFA tournament. The show will be hosted by Rachel Bonnetta and featured guests will include FOX Sports’ 2018 FIFA World Cup on-air talent Rob Stone, Landon Donovan, Kate Abdo, Alexi Lalas, Fernando Fiore and other top personalities.
The new show on twitter will provide match action previews, recaps, as original segments produced by FOX’s team in Moscow.
“We are thrilled to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real time conversation,” says Anthony Noto, COO at Twitter. “Passionate soccer fans in the U.S. will need to look no further than FOX and Twitter to find everything that’s happening at the World Cup.”
“Our exciting collaboration with Twitter marks a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen,” says Alexis Ginas, SVP of Cross-Platform Solutions, FOX Sports. “Alongside our FOX Sports-owned properties, Twitter will help amplify this summer’s incredible live events programming – 64 matches total at the World Cup. We’ll immerse fans in the ‘beautiful game’ even further through expert analysis and fun, creative content from Moscow.”
FOX Sports also will provide near real-time video highlights to Twitter for each game, including every goal scored, as well as video featuring talent Q&As, player/coach interviews and press conference clips. Both the live show and video clips will include advertising packages on Twitter available for sponsors.
The live coverage will be available in the United States to Twitter’s logged-in and logged-out audience and can be viewed via @FOXSoccer on computers, tablets and mobile devices.
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