It seems Twitter has found a new business model that they can make money off of. Twitter plans to show live sports, news and entertainment videos in its apps and desktop site 24/7. It recently lost the right to broadcast NFL games to Amazon, but it’s apparently they have not given up and are “working on many, many things” to make its vision a reality even without Thursday night football in its lineup.
“We will definitely have 24/7 content on Twitter,” Noto told Buzzfeed. “Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.”
“We think that is a great way to have the programming carried along with you during your day. Focus in on it when you hear something that’s of interest, but then maybe not be 100% focused on it when it’s not of interest. I did that myself during the debates.”
So far Twitter has found success streaming their service on devices like the Fire TV.
So how will Twitter monetize these free live streams?
Well Twitters CFO says they will also also revealed that showing live videos helps boost conversation on the platform and gives the company a new source of profit: 15 to 30 seconds of unskippable ads, much like TV commercials.
So what do you think of Twitters plan to move more heavily into live streaming of major events?
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