Last week the PGA Tour announced it has renewed its agreement with Twitter to be the exclusive global platform to distribute, on a free basis, more than 70 hours of live competition from PGA Tour Live across 31 tournaments during the 2017–18 PGA TOUR Season.
The new live streaming deal will start at the CareerBuilder Challenge on January 18 and conclude its service at the season-ending Tour Championship in September.
“We have seen tremendous growth of PGA TOUR LIVE during our streaming partnership with Twitter,” said Rick Anderson, chief media officer of the PGA Tour. “The positive feedback from our fans was resounding following the initial year of streaming PGA TOUR LIVE to Twitter’s global audience. We look forward to continuing the relationship to reach new audiences and driving new value for our advertisers.”
The live coverage will be available globally to Twitter’s logged-in and logged-out audience and can be found at PGATourLive.twitter.com and via @PGATOUR.
“We are very excited to collaborate with the PGA TOUR once again to bring live golf to Twitter,” said Todd Swidler, global head of live video business at Twitter. “PGA TOUR LIVE coverage will continue to give passionate golf fans around the world live video and real-time conversation all in one place on Twitter, while also bringing innovative advertising opportunities to sponsors.”
Once again sports like the PGA are becoming more accessible than ever with the renewal of this deal between Twitter and the PGA.
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