Twitter & Adidas Team Up to Stream Friday Night High School Football Games





The imaginary stadium is modelled and rendered.

The imaginary stadium is modelled and rendered.Today Twitter and Adidas announced a new partnership to stream Friday night high school football games. This new series is called ‘Friday Night Stripes’ and will feature a nationally ranked high school team every week.

“From grassroots to the NFL, Adidas is ever-present in football culture and being digital first is everything when it comes to connecting with our consumer,” said Kelly Olmstead, VP of Brand Activation for Adidas. “We’re excited to be the first brand to live stream high school football games on Twitter and revolutionize the way fans can experience the game.”

“High school football fans view Twitter as an indispensable tool to follow what’s happening — whether it’s the national recruiting stage or their local communities, every Friday night, we see players, teams, coaches, alumni, and fans embrace this passionate culture,” said Andrew Barge, Head of Sports Broadcast Partnerships at Twitter. “We’re thrilled to partner with adidas and Intersport to help fulfill this massive and untapped opportunity. Both have established credibility as creators in the high school sports arena, and with Twitter’s engaged audience, we’re excited to deliver eight live games that celebrate the unique, community-based passion for high school football on a national level.”

The ‘Friday Night Stripes’ Schedule: All eight games in the ‘Friday Night Stripes’ series will be streamed live on Twitter and be produced by Intersport. Here are some of the matches that are already scheduled:

  • 9/7 – Cedar Grove (Ellenwood, GA) vs. McEachern (Powder Springs, GA)

    • McEachern – Alumni include nine former All-Americans and four alumni that have played in the NFL.

  • 9/14 – Ben Davis (Indianapolis, IN) vs. Warren Central (Indianapolis, IN)

    • Ben Davis – Defending state champions, 9 state titles in school history.

    • Warren Central – USA Today pre-season Top-25, six state titles in the last 15 years, 10+ alumni that have played in the NFL.

  • 10/12 – Marietta (Marietta, GA) vs McEachern (Powder Springs, GA)

    • Marietta – Pre-season #15 in country, 9 alumni have played in the NFL.

    • McEachern – Alumni include nine former All-Americans and four alumni that have played in the NFL.

  • 10/18 – Doral (FL) vs. Chaminade (FL)

    • Doral – 12-3 in 2017.

    • Chaminade – Defending 3A state champions.

You will be able to stream the games through the Twitter apps and online at the @AdidasFballUS.

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