Tubi is making it clear that it wants to be more than just a place to watch free movies and TV shows.
Over the past several weeks, the free ad-supported streaming service has expanded its lineup with new live channels, video podcasts, and creator-led programming. Now, it’s also bringing one of YouTube’s most popular automotive series to a wider streaming audience.
The latest example is HiLow, the flagship series from Donut Media, which recently debuted an exclusive new season on Tubi. The move highlights a growing trend as streaming platforms look beyond traditional television and toward creators with massive built-in audiences
Donut Media’s Popular HiLow Series Finds a New Home
Donut Media announced that the newest season of HiLow is now streaming exclusively on Tubi. The six-episode season, titled HiLow: $5K Civic vs. $50K Civic, follows the familiar formula that helped make the series a hit on YouTube.
The Donut crew takes two Honda Civics and modifies them using dramatically different budgets, one with affordable parts and the other with premium components, to see how much performance the extra money actually buys. The season culminates in a head-to-head showdown, giving viewers a chance to see whether expensive upgrades really deliver better results.
According to Donut Media, HiLow has generated more than 200 million views, making it one of the brand’s most successful series. The company says its YouTube channel has surpassed 3 billion total views and reaches millions of automotive enthusiasts around the world.
For Tubi, the partnership brings a proven creator brand to a platform that already reaches more than 100 million monthly active users. Donut executives called the partnership an opportunity to introduce HiLow to a broader audience while keeping it free for longtime fans.
Part of a Much Bigger Strategy
The Donut Media partnership is just one piece of Tubi’s broader creator-content push. Recently, Tubi announced a deal with SiriusXM that will bring popular video podcasts to the platform. The lineup includes shows such as Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, and What Now? with Trevor Noah, giving viewers more podcast content to watch on their TVs instead of simply listening on audio platforms.
Tubi has also expanded its creator partnerships through a deal with comedian and producer KevOnStage. The agreement adds new seasons of Safe Space along with original scripted content, feature films, and stand-up programming. The company says its creator program now includes more than 20,000 episodes from over 300 creators.
Taken together, these moves show how Tubi is positioning itself differently from many other free streaming services. Rather than relying solely on licensed movies, TV reruns, and FAST channels, the platform is investing in creators who already have passionate fan communities.
At the same time, Tubi continues to expand its traditional FAST offerings after recently adding five new free live channels, including:
- Jubilee
- Law & Crime
- Mythical 24/7
- Love Island
- Paternity Court
The additions give viewers even more always-on content without requiring a subscription, reinforcing Tubi’s position as one of the largest free streaming services available in the United States. The service still offers thousands of free movies and TV shows, but it’s also becoming a destination for content that originates outside traditional Hollywood.
From video podcasts and creator-led series to exclusive releases from major YouTube brands like Donut Media, Tubi is building a library that viewers won’t necessarily find on competing FAST platforms. In a crowded streaming landscape, Tubi is standing out by betting on creators and the audiences they built, playing a major role in the future of free streaming.