FOX Sports and Tubi, the ad-supported streaming service owned by Fox Corporation, unveiled a groundbreaking partnership to broadcast the NFL’s annual “John Madden Thanksgiving Celebration” game in 4K for free on Tubi. The highly anticipated NFC North clash, featuring the Detroit Lions hosting the Green Bay Packers, is set for Thursday, November 27, 2025, at 1:00 PM ET. This move marks a significant step in expanding access to one of the NFL’s marquee regular-season events, bringing the game to millions of viewers without a paywall.
The Thanksgiving Day matchup will be available across multiple Fox Corporation platforms, including FOX, the FOX Sports App, FOX Deportes, FOX One (accessible via subscription or TV provider authentication), and Tubi. The Tubi stream will incorporate local advertising from FOX’s owned television stations, creating a tailored viewing experience for audiences nationwide. Last year’s Thanksgiving Day game on FOX drew unprecedented viewership, becoming the most-watched regular-season NFL game of the year, and this year’s Lions-Packers showdown is expected to attract a similarly massive audience due to the rivalry’s intensity and the expanded streaming availability.
This collaboration builds on the remarkable success of FOX Sports and Tubi’s streaming efforts during Super Bowl LIX earlier in 2025. That event shattered records, becoming the most-streamed Super Bowl ever with over 24 million unique viewers tuning in across game day programming. The broadcast achieved an average minute audience of 13.6 million and peaked at 15.5 million, setting a new benchmark for live sports streaming. The partnership’s ability to deliver high-quality, accessible streams to a broad audience has solidified Tubi’s role as a key player in FOX’s sports streaming strategy.
By offering the Thanksgiving Day game in 4K on Tubi, FOX Sports aims to enhance the viewing experience with crisp visuals and seamless streaming, appealing to both cord-cutters and traditional viewers. The decision to make the stream free aligns with Tubi’s mission to provide premium content at no cost, supported by targeted advertising. This approach not only broadens the game’s reach but also strengthens FOX’s position in the competitive streaming landscape, leveraging Tubi’s growing user base and FOX Sports’ expertise in live sports production.
The Lions-Packers game, a cornerstone of the NFL’s Thanksgiving tradition, carries added significance as part of the “John Madden Thanksgiving Celebration,” honoring the legendary coach and broadcaster. With Tubi’s involvement, FOX Sports is poised to deliver another landmark moment in sports broadcasting, combining cutting-edge technology with the cultural resonance of holiday football.
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