Video streaming app Tubi plans to tap ChatGPT to help users discover better movies and TV shows through its Rabbit AI discovery feature, allowing for more specific and unique requests than traditional keyword searches.
Tubi said viewers can ask Rabbit AI questions “the same way you’d ask a friend.” The streaming service said you could input “shark movies that are funny” and the discovery feature will generate a list of titles that you can save to MyList.
Finding something to watch on the myriad of streaming platforms is exhausting. Sometimes viewers wind up scrolling and switching between apps more than they actually watch a show or movie. Having an easier way to find more of your favorite genres could help solve the conundrum of what to watch on a Friday night.
“At Tubi we’re uniquely situated to find content for viewers that’s specific to the moment they’re in because of our large library and our personalization and machine learning algorithms,” Blake Bassett, Tubi senior product director, said in a statement. “With Rabbit AI we’re making the content discovery experience fun again.”
The growth of cord cutting has led to increased competition among streaming services. At the height of the COVID-19 pandemic, streaming subscriptions skyrocketed as the world tried to pass the time sequestered indoors. In the following years, the numbers dropped, but the landscape for watching TV and movies had changed forever.
Industry heavy-hitters like Netflix, Hulu and Amazon Prime Video came out on the other side of 2020 facing new services like Paramount+, Peacock and Discovery+. In addition, customers are succumbing to streaming fatigue and trying to save money amid rising inflation.
For companies operating streaming services, no advantage is too small when it comes to gaining and retaining customers who are trying to tighten belts without sacrificing entertainment. Netflix, for instance, spends considerable time figuring out the right thumbnails on its shows and movies to draw you in.
Tubi’s new feature is attractive – especially if the app can remain free for users.
Rabbit AI will start rolling out in beta for Tubi iOS app users in the U.S and become more widely available in the coming weeks. Tubi said the Rabbit AI plugin for ChatGPT is now available on Open AI for subscribers.
Here’s a look at how Tubi’s Rabbit AI will work:
Image and video credit: Tubi