Today Tubi announced a new set of tools for advertising to help support its free ad-supported streaming service. The biggest change for the end users will be a new set of ads that will show on the screen when you pause your show.
“Tubi is the largest and fastest-growing free ad-supported TV streaming service in the US, and we offer advertisers unique and incremental TV audiences to drive brand impact,” said Mark Rotblat, Chief Revenue Officer at Tubi. “We’re expanding our partnerships with key industry players to make it easier than ever for buyers to transact on Tubi and deliver the seamless experience they need to effectively plan, activate and measure their campaigns.”
Here is how Tubi describes these new pause ads. “Tubi is launching Pause Ads later this year, which will feature full screen display messaging that will be presented to viewers when they pause what they are watching. Like the Total Takeover, which gives an advertiser 100% audience reach in-stream over a selected window, Pause Ads can be used to reach every viewer to deliver high impact with 100% SOV.”
Here are all the other changes Tubi is making to help advertisers on Tubi:
- Integration with VideoAmp’s Premium Video Planning Tool – VideoAmp’s Premium Video Planning Tool becomes more powerful with the addition of Tubi as a streaming service. Through the first-to-market integration of Tubi into VideoAmp’s platform for Upfront and Scatter deals, brands can now plan holistically across media channels.
- LiveRamp TV Activation – A first for any streaming service, LiveRamp TV Activation will help advertisers leverage the full universe of Tubi, giving them more control. Brands will now be able to take third- and first-party data and forecast the coverage on Tubi. Advertisers can send Tubi an audience for planned transactions, with LiveRamp helping to inform scale across Tubi’s viewership.
- Alternative Audience Measurement – Now brands will be able to measure their campaigns via Comscore Campaign Ratings (CCR) and VideoAmp Audience Measurement, allowing advertisers the ability to test a variety of partners while the industry adapts methodologies for cross-screen measurement. With VideoAmp, brands can measure reach, frequency and attribution on Tubi, creating an end-to-end solution for advertisers to measure and optimize their cross-platform investments all in one unified platform.
Look for these changes to roll out later this year.