Fox-owned ad-supported streaming service Tubi has significantly bolstered its presence in the Canadian market by securing the rights to more than 600 movies and television shows from several leading Hollywood studios. The new content, sourced from Disney, NBCUniversal, Sony Pictures Entertainment, Warner Bros. Discovery, and Lionsgate, will be added to Tubi’s on-demand library, further establishing the platform as the home of the largest free streaming selection available to Canadian viewers, according to Deadline.
This strategic expansion comes as Tubi continues to grow rapidly in Canada. The service has seen its monthly active users increase by 30 percent year-over-year since launching there in 2020. The move also builds upon a recent long-term partnership formed with Canadian media powerhouse Bell Media, aimed at delivering more localized and appealing content options to audiences north of the border.
The acquired titles span a wide variety of popular genres, aligning with Canadian viewer preferences that heavily favor comedy, action, and crime dramas. Among the highlights from the new slate are several blockbuster films and fan-favorite series. Disney contributions include high-profile action titles such as Assassin’s Creed and Independence Day. Lionsgate has provided an impressive array of movies featuring franchises like John Wick and The Expendables, along with acclaimed films including American Hustle, Django Unchained, Good Will Hunting, and Reservoir Dogs. Popular series from the studio include The Tudors.
NBCUniversal’s additions bring family-friendly animations like the Trolls movies as well as major action and sci-fi entries such as Jurassic World, Pacific Rim Uprising, and The Mummy. The deal also includes the drama series La Brea. Sony Pictures Entertainment has supplied crowd-pleasers ranging from comedy hits like 21 Jump Street, Pineapple Express, and Paul Blart: Mall Cop to action-packed entries including the Bad Boys films, The Equalizer, and The Karate Kid franchise. Sony series such as Outsiders and Counterpart will also be available.
Warner Bros. Discovery’s catalog additions feature a mix of classics and modern hits. Notable movies include The Departed, Edge of Tomorrow, The Fugitive, Man of Steel, and Pacific Rim, alongside series such as the iconic Gilligan’s Island.
Tubi executives have emphasized that deepening the platform’s catalog is central to its strategy of serving diverse fandoms at scale. The company recently released findings from its study titled The Stream 2026: When Intention Becomes Attention, which underscores how extensive libraries encourage content rediscovery, foster cross-generational viewing, and drive repeated engagement among users. In Canada specifically, Tubi’s research highlights strong audience interest in broad genre offerings that allow viewers to explore their passions without subscription barriers.
By focusing on free access, Tubi positions itself as an attractive alternative to paid streaming services in an increasingly crowded market. The platform’s approach prioritizes breadth and variety, enabling younger and multicultural audiences to discover and revisit beloved titles at no cost. This latest content push reinforces Tubi’s commitment to building strong partnerships with major studios while maintaining its core identity as a destination for ad-supported entertainment.
Overall, Tubi’s aggressive content strategy in Canada signals confidence in the potential of the free streaming model and sets the stage for continued growth in the region. With the addition of these high-profile titles, the platform is poised to capture even more attention from viewers who value convenience, variety, and zero-cost entry into premium entertainment. The deals reflect a broader industry shift toward ad-supported platforms that can compete effectively against subscription-heavy competitors by offering immediate access to beloved franchises and timeless classics. For Canadian consumers, this means expanded choices that reflect the country’s diverse cultural landscape, from family-oriented animations to intense action sequences and thought-provoking dramas. The growth trajectory, marked by consistent year-over-year increases in engagement, suggests that Tubi’s model resonates strongly in a market where cost sensitivity remains a key factor for many households. As more studios recognize the value of reaching wider audiences through free channels, similar partnerships are expected to emerge, further enriching the streaming ecosystem. In the end, this announcement highlights how Tubi is not just adding content but reshaping how entertainment is consumed in Canada, making premium experiences accessible to everyone regardless of budget or background.
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