The free streaming service Tubi has announced a new multi-year deal with Foxtel Group in which Foxtel Media will serve as the sole ad sales representative in Australia for Tubi through 2022. As a free, ad-supported streaming service, Tubi adds a new component to Foxtel Media’s current offering mainly consisting of news, live sports, lifestyle, and entertainment content.
“Our collaboration with Foxtel Media delivers an optimally localized relationship and trusted team for advertisers in Australia,” said Farhad Massoudi, CEO, Tubi. “We’re excited to be partnering with a premium brand as an organic complement to their current offering.”
“Tubi is a video streaming powerhouse, and the global leader in ad-supported video-on-demand, exceeding 200 million hours of view time in April alone representing a 150% increase year-over-year,” said Mark Frain, CEO, Foxtel Media. “The tech behind Tubi’s offering has enabled the business to rapidly build audiences across Australia and Mexico. We are thrilled to be a part of Tubi’s journey in Australia, and to have the opportunity to connect brands and advertisers to Tubi’s outstanding proposition in this market.”
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