Tubi, Pluto TV, & The Roku Channel Now Account For Almost 4% of All Streaming in April 2024 as Cord Cutters Embrace Free Streaming





Free streaming services are becoming even more popular as cord cutters look for cheaper options. Now according to Nielsen’s monthly platform rankings, Tubi, Pluto TV, and The Roku Channel are now all among the most watched streaming services in April 2024.

According to the report from Nielsen, Tubi had 1.7 percent of all streaming traffic, The Roku Channel had 1.4 percent, and Pluto TV had 0.8 percent of all streaming traffic. Pluto TV was the first free ad-supported streaming service to be ranked in the top 10 by Nielsen. All three of the largest free ad-supported streaming services saw viewership grow in February.

Here Are The Top 10 Streaming Services:

YouTube: 9.6 percent
Netflix 7.6 percent
Prime Video: 3.2 percent
Hulu: on-demand 3.1 percent
Disney+: 1.8 percent
Tubi: 1.7 percent
Roku Channel: 1.4 percent
Peacock: 1.3 percent
Max: 1.2 percent
Paramount+: 1.0 percent
Pluto TV: 0.8 percent

*Note: YouTube is for the main site not YouTube TV and Hulu is for the video-on-demand not the live TV service.

One of the most noticeable jumps is The Roku Channel jumping up from 1.2 percent in February 2024 to 1.4% in April. This moved it ahead of Max and Peacock in time spent watching.

Over all the top 11 most popular streaming services have remained mostly unchanged recently. Some minor changes like Hulu jumping Prime Video over the last few months.

YouTube was once again the most watched streaming service, as once again it jumped up over 9% of all TV viewing in April 2024.

Increasingly as cord cutters look to save money they have been turning to free streaming services. This trend has helped Tubi, The Roku Channel, and Pluto TV all compete with some of the largest paid streaming services on the market. All together these free services account for almost 4% of all streaming in April 2024.

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