Free streaming services are becoming even more popular as cord cutters look for cheaper options. Now according to Nielsen’s monthly platform rankings, Tubi, Pluto TV, and The Roku Channel are now all among the most watched streaming services in January 2024.
According to the report from Nielsen, Tubi had 1.5 percent of all streaming traffic, The Roku Channel had 1.1 percent, and Pluto TV had 0.7 percent of all streaming traffic. Pluto TV was the first free ad-supported streaming service to be ranked in the top 10 by Nielsen. These numbers have held very consistent over the last few months as free streaming continues to dominate.
Here Are The Top 10 Streaming Services:
YouTube: 8.6 percent
Netflix: 7.9 percent
Prime Video: 2.8 percent
Hulu: 2.7 percent
Disney+: 1.9 percent
Peacock: 1.6 percent
Tubi: 1.5 percent
Max: 1.3 percent
Roku Channel: 1.1 percent
Paramount+: 09 percent
Pluto TV: 0.7 percent
*Note: YouTube is for the main site not YouTube TV and Hulu is for the video-on-demand not the live TV service.
One of the most noticeable jumps is Peacock moving up to 1.5% of viewership jumping Tubi. It is very likely that its NFL playoff game helped drive up subscribers, pushing its viewership up.
Over all the top 11 most popular streaming services have remained mostly unchanged recently. Some minor changes like Prime Video jumping Hulu over the last few months. We have also seen The Roku Channel move up over Paramount+.
YouTube was once again the most watched streaming service, but its numbers were down slightly from the 9% it had in November 2023.
“When I started at YouTube, people thought about content from major studios and content from creators as entirely different,” explained YouTube CEO, Neal Mohan, in his recent letter to the YouTube community. “But today that stark divide is gone. Viewers want everything in one place, from a live sports game to the BBC to Khan Academy and NikkieTutorials. And they’re watching YouTube the way we used to sit down together for traditional TV shows – on the biggest screen in the home with friends and family.”
Increasingly as cord cutters look to save money they have been turning to free streaming services. This trend has helped Tubi, The Roku Channel, and Pluto TV all compete with some of the largest paid streaming services on the market
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