Free streaming services are becoming even more popular as cord cutters look for cheaper options. Now according to Nielsen’s monthly platform rankings, Tubi, Pluto TV, and The Roku Channel are now all in the top 10 most popular streaming services in May 2023.
According to the report, Tubi had 1.3 percent of all streaming traffic, The Roku Channel had 1.1 percent, and Pluto TV had 0.9 percent of all streaming traffic.
Here Are The Top 10 Streaming Services:
YouTube: 8.5 percent
Netflix: 7.9 percent
Hulu: 3.7 percent
Prime Video: 3.1 percent
Disney+: 1.8 percent
Tubi: 1.3 percent
HBO Max/Max: 1.2 percent
Peacock: 1.1 percent
Roku Channel: 1.1 percent
Pluto TV: 0.9 percent
It is likely no surprise that YouTube is the most popular streaming service, but what comes after that maybe. Netflix is the second largest, followed by Hulu, Prime Video, and Disney+.
According to the report, Cable TV represented just 31.1 percent of all TV use, and broadcast networks represented 22.8 percent of all TV use. Streaming was the most popular way people watched TV, with 36.4 percent of TV viewing in May 2023.
“Netflix and Amazon Prime Video each gained momentum in May, posting usage gains of 9.2% (+1.0 pts.) and 5.1% (+0.3 pts.), respectively. Roughly half of Netflix’s increase was due to the aforementioned technical enhancement, coupled with the fact that the top three streaming titles this month were Netflix Originals, including Queen Charlotte: A Bridgerton Story (5.4 billion viewing minutes), A Man Called Otto (3.1 billion) and The Mother (3.0 billion). Prime Video benefited from the strength of its original series The Marvelous Mrs. Maisel and Citadel, which combined for 2.7 billion viewing minutes. YouTube maintained its stance as the top streaming platform for the fourth consecutive month, gaining 0.4 share points in May (0.9% usage increase) to account for 8.5% of TV.” Nielsen said in a press release.
“Broadcast and cable viewing each fell 5.5% and 5.4%, respectively, in May versus April, and each surrendered 0.3 share points. Broadcast sports viewing was down 25% in May compared with April, and the genre represented 7.9% of broadcast’s 22.8% share. However, the Kentucky Derby still secured the top broadcast program for the month, drawing 14.5 million viewers. By contrast, cable sports viewership rose 12% in May. The increase was driven by the extensive coverage of the NBA Finals on ESPN and TNT, which also accounted for the top four cable programs this month. Additionally, despite the traction that the May 10 CNN Town Hall generated, cable news viewing fell more than 11% from April.” Nielsen said.