Tubi, Pluto TV, & The Roku Channel All Break Into The Most Popular Streaming Services of June 2023 According to Nielsen As Free Streaming Grows





Image of the Pluto TV logo.

Free streaming services are becoming even more popular as cord cutters look for cheaper options. Now according to Nielsen’s monthly platform rankings, Tubi, Pluto TV, and The Roku Channel are now all in the top 1\10 most popular streaming services in June 2023.

According to the report from Nielsen, Tubi had 1.4 percent of all streaming traffic, The Roku Channel had 1 percent, and Pluto TV had 0.9 percent of all streaming traffic. Pluto TV was the first free ad-supported streaming service to be ranked in the top 10 by Nielsen.

Here Are The Top 10 Streaming Services:

YouTube: 8.8 percent
Netflix: 8.2 percent
Hulu: 3.5 percent
Prime Video: 3.2 percent
Disney+: 2 percent
Tubi: 1.4 percent
Max: 1.4 percent
Peacock: 1.2 percent
Paramount+: 1 percent
Roku Channel: 1.1 percent
Pluto TV: 0.9 percent

One of the biggest movers was Tubi which saw its usage increase by 12.1% in July, bringing its usage up to 1.4% overall.

Paramount+ saw 1.0% of overall TV viewing in June and is the 11th streaming service to be independently reported in The Gauge. Viewing to Paramount+ was helped by its original series Star Trek: Strange New Worlds, which generated nearly 1 billion viewing minutes, according to the report.

According to the report, Cable TV represented just 30 percent of all TV use, and broadcast networks represented 20.8 percent of all TV use. Streaming was the most popular way people watched TV, with 37.7 percent of TV viewing in May 2023.

“Overall TV usage in June was up on a monthly basis for the first time since January (+2.2% vs. May), an uptick that was mainly attributed to the increased availability of younger viewers. Specifically, TV usage among the 2-11 and 12-17 age groups was up 16.3% and 24.1%, respectively, compared with May, with non-traditional TV options (i.e., streaming, video gaming) accounting for 90% of the increases across both groups.” Nielsen said in a press release.

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