Tubi, Pluto TV, & The Roku All Saw Viewership Grow In February 2024 as Cord Cutters Embrace Free Streaming





Free streaming services are becoming even more popular as cord cutters look for cheaper options. Now according to Nielsen’s monthly platform rankings, Tubi, Pluto TV, and The Roku Channel are now all among the most watched streaming services in February 2024.

According to the report from Nielsen, Tubi had 1.7 percent of all streaming traffic, The Roku Channel had 1.2 percent, and Pluto TV had 0.8 percent of all streaming traffic. Pluto TV was the first free ad-supported streaming service to be ranked in the top 10 by Nielsen. All three of the largest free ad-supported streaming services saw viewership grow in February.

Here Are The Top 10 Streaming Services:

YouTube: 9.3 percent, up from 8.6 percent in January.
Netflix: 7.8 percent, down from 7.9 percent in January.
Hulu: 2.8 percent, up from 2.7 percent in January.
Prime Video: 2.8 percent, the same as January.
Disney+: 1.9 percent, the same as January.
Tubi: 1.7 percent, up from 1.5 percent in January.
Peacock: 1.4%, down from 1.6 percent In January.
Max: 1.3 percent, the same as in January.
Roku Channel: 1.2 percent, up from 1.1 percent in January.
Paramount+: 1.1 percent, up from .09 percent in January.
Pluto TV: 0.8 percent, up from 0.7 percent in January

*Note: YouTube is for the main site not YouTube TV and Hulu is for the video-on-demand not the live TV service.

One of the most noticeable jumps is Peacock moving up to 1.5% of viewership jumping Tubi. It is very likely that its NFL playoff game helped drive up subscribers, pushing its viewership up.

Over all the top 11 most popular streaming services have remained mostly unchanged recently. Some minor changes like Hulu jumping Prime Video over the last few months.

YouTube was once again the most watched streaming service, as once again it jumped up over 9% of all TV viewing in Feburary 2024.

Increasingly as cord cutters look to save money they have been turning to free streaming services. This trend has helped Tubi, The Roku Channel, and Pluto TV all compete with some of the largest paid streaming services on the market

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