Today, free streaming service Tubi and TransUnion have announced a partnership with a goal to meet the increasing need for a more personalized viewing experience. The partnership will leverage TransUnion data to enhance the way consumers engage and interact with content platforms.
By combining Tubi’s understanding of its viewers and their viewing behaviors and TransUnion’s robust data assets, the two will develop a unique picture of the connected customers. As a result, advertisers can more seamlessly bridge the gap between individual and household, and deliver a more personalized ad experience alongside the content.
“The integration of TransUnion data assets can help companies connect the dots to gain a more comprehensive understanding of today’s consumer and reach them with confidence – especially as they move and consume content in new ways,” said Matt Spiegel, executive vice president of marketing solutions and media vertical at TransUnion. “With identifiers such as third-party cookies on the decline and media consumption changing, alternative identifiers such as home IP address are imperative for building a strong foundation of individual-level identity and reaching consumers on devices like Connected TVs.”
“These insights not only benefit the viewing experience, they also improve the way advertisers reach and communicate with consumers,” said Mark Rotblat, chief revenue officer at Tubi. “Consumer-level insights lead to more informed audience targeting and media strategies as we are able to identify the best types of content and connect that to relevant messaging for viewers. Incorporating this information often results in better performing campaigns and more engaged viewers.”
Tubi is a free streaming service with a library of over 20,000 on-demand movies and TV shows. Currently available in the US, Canada, and Australia, Tubi can be accessed on over 25 devices including Amazon FireTV, Roku, Apple TV, Chromecast, iOS and Android devices.
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