Earlier this year Tubi found huge success with a hit TV commercial that many say won the 2023 Super Bowl. Now, Tubi is following up this effort with a new ad to help it keep growing. These new ads are part of Tubi’s “Just Keep Going” campaign that it hopes will help it stand out.
Part of this new ad campaign will see Tubi ads following the model of the Tubi Super Bowl ads and appear to be a studio show talking about NFL teams but instead will end up being a Tubi commercial.
“There is no shortage of content available these days and many people are overwhelmed with choice but what’s unique about Tubi is you can continue to watch the obscure things you love without ever getting that empty feeling like you’ve reached the end of your favorite series,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “This campaign is an homage to and celebration of our passionate viewers and their individual tastes, and with it, we are aiming to meet them where they are in a contextually relevant way whether it be watching their favorite football team on Sunday or riding the subway in New York City.”
Here is a quick look at Tubi’s other new TV ads it will start rolling out today:
Slowly and quietly Tubi, which is owned by Fox, has been growing its lineup of live channels and now has 250 live channels streaming for free.
Live channels are not the end of what Tubi has to offer. You will find almost 200,000 on-demand movies and TV shows, according to a recent interview Cord Cutters News had with Samuel Harowitz, the head of content acquisitions and partnerships at Tubi.
The combination of 250 live channels up from the old number of 200 and more importantly, 200,000 on-demand movies and TV shows makes Tubi a great way to watch free content for cord cutters.