Free streaming service Tubi announced today that it will launch a Creatorverse Incubator in partnership with TikTok to support TikTok’s creators in developing original shows for Tubi.
The creator-made shows will premiere exclusively on Tubi, opening them to a potential audience of 100 million monthly active users. The creators, chosen from a group identified by TikTok for the program, will develop original series across a variety of genres in both scripted and unscripted formats with support from Tubi. The group of creators will be announced this summer.
“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, General Manager of Creator Programs and Executive Vice President of Business Development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with successful TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.”
This program is the next phase of Tubi’s initiative to Support digital creators in making longer form content. Tubi launched a creator program for YouTube creators last year, giving some well-known YouTubers the opportunity to make content for the platforms 100 million monthly users. Tubi also partnered with Kickstarter to bring crowdfunded films to the streaming service. TikTok will now join the lineup of Tubi’s 16,000 episodes from more than 200 creators already on the platform.
“TikTok is committed to empowering creators on our platform and throughout their career journey,” said Dawn Yang, Global Head of Entertainment Partnerships at TikTok. “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories, and turn their creativity into lasting impact.”