Tubi, now owned by Fox Entertainment, announced today that it has launched its free movie and TV service in Mexico. Tubi will now be available on VIDAA smart OS on Hisense TVs, mobile devices including iOS and Android, and the web, with additional devices coming in the future.
Content on the service will include a large collection of Spanish language titles from Latin America and the US. TV Azteca, one of the two largest producers of Spanish-language content in the world, is also providing content completely free on Tubi. TV Azteca will also handle advertising sales for Tubi in Mexico, and will advertise the service.
“Tubi’s launch in Mexico continues to demonstrate our vigorous expansion effort to additional regions in the world,” said Farhad Massoudi, CEO of Tubi. “In concert with TV Azteca, our presence in Mexico will be well-positioned to carry out our overall mission in providing cost-free access to popular content for everyone.”
“We’re dedicated to create the best content for the demanding audience,” said Alberto Ciurana, Chief Content & Distribution Officer for TV Azteca. “We firmly believe that creativity and innovation is the best way to reach the public and grow. Tubi is an ally to reach an even broader audience.”
Tubi will also partner with Hisense – a leading TV brand worldwide – and their VIDAA smart OS in Mexico. Tubi will be preloaded and prominently placed on the VIDAA TV homepage with content also listed in the “VIDAA Free” section of the platform – as well as their dedicated “free content” button found on their remotes. Tubi will also be supported in-store with retail promotion this year when it is safe to do, and on retail packaging in 2021.
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