On Monday, Tubi welcomed Sameer Balgi as the new chief financial officer of Fox Corporation’s free ad-supported streaming service.
Balgi will be in charge of Tubi’s financial strategy and global operations, focusing on maximizing the efficiency of the company’s investments to drive scalable growth and market leadership. Before moving to Tubi, Balgi worked at Amazon as the chief financial officer at Freevee and head of finance for Prime Video’s US marketplace, digital store, and Prime Video Channels.
“I am thrilled to join Tubi at such a transformational time,” said Balgi. “I look forward to working closely with Anjali and the team to deliver meaningful shareholder value and to help Tubi usher in the next generation of entertainment.
Balgi marks the second executive to join Tubi from another streaming platform since founder Farhad Massoudi left the company in April. Fox reorganized the company to create the Tubi Media Group encompassing Tubi, Credible, Blockchain Creative Labs, and services hosting Fox sports, news, and entertainment divisions. Anjali Sud joined the company in July as chief executive officer, a role she previously held at Vimeo.
“Sameer is a seasoned and strategic executive who stood out in a competitive process for his expertise in AVOD and streaming, his experience driving efficiency and scale, and his thoughtful and solutions-driven approach,” said Anjali Sud, chief executive officer at Tubi. “Tubi is watched as much as a top 5 cable network and saw total viewing time grow 65% year-over-year in Q1. We have earned the right to win a greater share of advertiser dollars, and I am excited to welcome Sameer to our team to accelerate this opportunity.”
Balgi has almost two decades of experience in media and technology, starting at Amazon Music during its mp3 days through its evolution into streaming with Prime Music and Amazon Music Unlimited. He worked at Amazon Advertising in sales finance and Amazon Analytics before stepping into the role of chief financial officer at Freevee.