Free streaming service Tubi made a few announcements today during ‘Tubitopia: An Advertiser’s Paradise,’ at IAB NewFronts in New York, around ads and programming.
For viewers, the ad announcements mean that we’ll see different types of ads when watching free content on the platform. Scene Sense will be a new ad format with interactive details. When pausing content, an overlay will give the viewer information like casting, soundtrack, trivia, and more. Brands will be able to use the ads to deliver messaging that aligns with what’s on the screen. New Interactive Pause Ads are more engaging with options like carousels, trivia and polls that will allow brands to showcase multiple products and messages.
“The future of entertainment is built on fan passion. As the second largest Free AVOD platform and the growing home for Gen Z, Tubi is the only streamer built from the ground up to turn passion into performance for advertisers,” said Anjali Sud, CEO of Tubi. “With massive scale, original and exclusive programming on the pulse of culture, and industry-leading investments in ad tech, precision and measurement, we are helping advertisers achieve greater reach, relevance and efficiency at a time when they need it most.”
Tubi also used its time at NewFronts to announce new content, including sports, competitions, and content targeted to a Gen Z audience. Here’s more about some of the upcoming shows and events coming to Tubi.
- Altcast with Apple TV × Formula 1: For the first time ever, Tubi is working with Apple TV to offer exclusive live F1 altcasts for multiple races during the 2026 Formula 1 season — available for free and across every device in the U.S. The altcasts will feature top creators who are experts on the sport to provide sharp race insight paired with entertaining commentary. This programming is designed to expand F1’s appeal and broaden access for new, younger, and more digitally native audiences. The supported races with live F1 altcasts will be announced at a later date.
- Deestroying: Original content from popular creator Deestroying that blends sports, competition, and creator-driven storytelling, capturing the energy of digital-first fandom and the crossover between athletes, creators, and culture.
- Jesser’s Ultimate Kickoff: Original programming from top creator Jesser and friends as they take on fun and crazy soccer challenges ranging from scoring goals, jumping in mystery pools, winning prizes, and competing against increasingly more difficult defenders!
- Game On: Talented gamer, Casey, is ready to win her high school’s first esports tournament. But when she discovers her online arch-nemesis is Theo, the charming new kid she’s starting to crush on, Casey decides to stay undercover and use their budding romance to study his moves in video game Eon Rush and take him down from the inside. With her supportive dad reminding her who she is beyond the headset, Casey’s carefully calculated plan begins to unravel as fake feelings turn real. Game On begins production this month with Sky Katz (Surviving Summer) and Case Walker (The Other Two) in the leading roles alongside renowned voice actor Nolan North (Uncharted, Assassin’s Creed series).
- Remember Me: In this YA supernatural murder-mystery, Shari Cooper is dead. Like, fell from the top of a high-rise to the street below, dead. And one of her friends — is her killer. Now she has to solve her own murder from beyond the grave, before the relentless, soul-sucking Shadow that’s stalking her gets to her first. REMEMBER ME recently wrapped production and stars Brec Bassinger (Final Destination Bloodlines) and Charlie Gillespie (Sidelined 2: Intercepted) in the leading roles.