Tubi Announces a New Look for Its App & Logo





Fox’s free ad-supported streaming service Tubi has had an amazing year and has repeatedly been listed as Neilson’s most watched free streaming service of its kind—only behind YouTube as the most watched free service.

Tubi has refreshed its look both with a new logo and with a refreshed app appearance.

“During a time of seismic change in entertainment, Tubi continues to grow and resonate with audiences as the most watched free TV and movie streaming service in the U.S.,” said Anjali Sud, CEO of Tubi. “This traction comes from our commitment to putting the viewer first, and we’ll continue to lean into this strength in the coming year with a series of new programming and product initiatives. Today we’re sharing a new brand direction that reflects our evolution and serves as the foundation for what’s to come.”

This new logo and look come with Tubi’s new rabbit hole marketing. Tubi is letting everyone know it has the content and way more than they would expect.

Here is what the new app will look like when it hits your device:

“Our viewership growth is strongest with young, multicultural audiences and they love Tubi for the rabbit holes, the nostalgia and the content they can’t get anywhere else,” said Nicole Parlapiano, CMO at Tubi. “In this new brand system, we wanted to give them a fun, bold and engaging platform, that remains frictionless and 100% free, to indulge in the content that reflects their passions. See you in there.”

The newly updated look of the Tubi app will be coming soon to Roku, Fire TV, mobile, and many other devices—if you do not already have it.

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