Today Toyota and CuriosityStream announced a new deal to stream over 1,800+ titles on CurrosityStream’s website. With this deal, each show will start with a pre-roll sponsor message and be commercial free after that.
“Through our partnership with CuriosityStream and the Toyota Theater, we’re excited to engage with an audience of science and technology enthusiasts,” said Vinay Shahani, vice president, integrated marketing, Toyota Motor North America. “As Toyota shifts from a traditional automotive manufacturer to a mobility company, our culture of innovation has never been more critical, particularly in areas such as artificial intelligence, robotics, sustainability, and safety. CuriosityStream gives us a vital platform for sharing some of the most cutting-edge innovations coming from Toyota today.”
“We could not be more pleased that Toyota has joined us as our exclusive automotive partner. Given Toyota’s global leadership in technology innovation, we think they are the perfect ally in presenting incredible science, engineering, and technology content within the new Toyota Theater that will go live within 60 days on CuriosityStream,” said John Hendricks, founder and executive chairman of CuriosityStream.
“We have been so delighted to work with Toyota and its talented agencies, Saatchi and Saatchi and Zenith Media, in crafting a partnership plan that will enable Toyota to effectively communicate with today’s most sought-after viewers who are eager to learn more about breakthrough advancements in science and technology that will positively impact our future,” said Joe Abruzzese, chief advisor for sponsor partnerships at CuriosityStream.
This comes a few weeks after CuriosityStream slashed their pricing and started offering a free option. The new price for CuriosityStream’s HD plan is now just $2.99 a month down from $5.99 a month. The 4K plan now costs $9.99 a month down from $11.99 a month. You will also be able to access some of their content for free with ads through their CuriosityStream Showcase.
CuriosityStream comes from the founder of the Discovery Channel and offers a range of great programming. CuriosityStream is available on Roku, Chromecast, Amazon Fire TV, Xbox One, Apple TV, Android, and iOS.
Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.