Today Comcast Comes to Roku Players – DIRECTV NOW Coming Soon…




Today the long-awaited Comcast Xfinity Roku Channel finally arrived after being announced late last year. Although cord cutters likely do not care about Comcast on Roku, it is good news because it likely means the DIRECTV NOW Roku channel will be here soon.

So why does this mean DIRECTV NOW should be on Roku players soon? At CES during the TCL event a vice president of Roku said that both the Xfinity and DIRECTV NOW channels will be hitting Roku players in the next few weeks. Now that Xfinity is officially here that likely means DIRECTV NOW will arrive soon.

No one knows the exact date but hopefully it will be sooner than later.

So let’s take a look at the Comcast Xfinity Roku Channel:

Featuring an immersive guide with rich graphics, imagery, personalized recommendations, and detailed information for tens of thousands of movies and TV shows, the app will allow Xfinity TV customers to watch live and on-demand programming including local broadcast and public educational and governmental channels and cloud DVR recordings, delivered over Comcast’s secure private managed network on home Roku devices.

Roku lists this channel as a beta that Roku users can use but are warned that there may be some hiccups. Initially the Xfinity TV beta app will be available on Roku TV models and all Roku players released in the last couple years including the Roku Express, Roku Express+, Roku Streaming Stick (model 3600), Roku Premiere, Roku Premiere+, Roku Ultra, Roku 4 (model 4400), Roku 3 (models 4230 and 4200), and Roku 2 (model 4210). It will work to expand support to additional Roku players throughout the beta as part of the official launch.

To learn more about the Xfinity TV app for Roku and provide feedback, visit

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