TiVo announced today the introduction of Deep Discovery, API based software which will help users find the content they’ll want to watch.
Elisa, a Finnish company specializing in telecommunications and digital services, has extended its partnership with TiVo to deploy Deep Discovery on its video service, Elisa Viihde.
“In a content landscape with more options than ever, advanced personalization and relevance are fundamental for products and services as consumers increasingly want to interact with brands that know what they want, before they even search for it,” said Chris Ambrozic, vice president of product, Discovery, Xperi. “Deep Discovery harnesses the power of AI and machine learning to deliver more relevant and personalized recommendations for service providers like Elisa.”
With Deep Discovery, content will be enriched with metadata including mood, tone, theme, topics, popularity scores, and weighted keywords. The metadata will allow media companies to maximize the value of their content catalogs and increase engagement with viewers.
“We’re deepening our relationship with TiVo to make it easier for our customers to discover great content,” said development director Magnus Pettersson at Elisa. “This new long-term agreement will benefit our customers immediately as we roll out TiVo’s API based solution. TiVo’s ambition and commitment to providing new and innovative metadata products that embrace machine learning and AI bring the opportunity to make the user experience of our IPTV&OTT services even better than before.”