Today TiVo announced a new platform that TiVo says will be “a game-changing TV solution.” With this new platform, TiVo wants to offer hyper-personalization content across linear, over-the-top (OTT), on-demand and DVR platforms for multiscreen capabilities. In short, TiVo is hoping they can help end users discover content across a wide range of apps and services.
“Consumers face a fragmented, ever-changing media landscape as new services, content sources and devices continue to proliferate,” said Michael Hawkey, senior vice president and general manager, User Experience, TiVo. “Media companies are compelled to evolve. TiVo’s Next-Gen Platform is specifically designed to meet the consumer’s insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition.”
“User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
TiVo’s Next-Gen Platform allows providers to offer new discovery options on set-top-boxes such as Linux and Android TV as well as unmanaged bring-your-own devices such as Apple TV, Amazon Fire TV, mobile and web.
TiVo did not list all the providers that are working with TiVo on this project but the images they sent out show Netflix as one of the options. TiVo also did not list when end users will get access to this new product. For now, we will have to wait and see what TiVo does with this new platform.
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