The Wiggles have partnered with HappyKids, Future Today’s free ad-supported streaming service, to bring dozens of classic Wiggles episodes to the channel. Future Today will also launch a Wiggles brand app featuring classic and new content from the children’s entertainment group.
HappyKids will feature more than 80 hours of the original The Wiggles television series, which debuted in 1998 and ran through 2012. The deal was negotiated by David DiLorenzo, senior vice president of kids and family for Future Today, and Jill Goldstein of JGPR.
“For over three decades, The Wiggles brand has stood as the benchmark for children’s entertainment, captivating young hearts around the globe,” said DiLorenzo. “We welcome this beloved franchise to HappyKids, one of the largest kids AVOD platforms, as we strive to deliver family content that is brand-safe, premium quality, and enjoyable to all, igniting the imaginations of countless children and providing them with an abundance of happy memories.”
Future Today will develop and distribute an app featuring Fab Four, including seasons four and five from their latest series, Ready, Steady, Wiggle. In this series, Anthony, Lachy, Simon, Caterina, Evie, John, Lucia, and Tsehay star in a show full of music, dancing, and colorful costumes. Each episode features segments such as “Wiggle and Move” and “Wiggly World of Dance” to keep audiences engaged and active.
“We are thrilled that the incredible world of The Wiggles will be accessible to the ever-expanding HappyKids audience,” said Luke Field, general manager of The Wiggles. “Not only will a treasure trove of iconic original Wiggle episodes be offered, but also the latest and most captivating content from The Wiggles universe. In addition, adding a truly one-of-a-kind The Wiggles app will deliver a one-stop destination for current and class The Wiggles content.”
HappyKids is a free app designed to educate and entertain millions of kids through music, rhymes, stories, movies, shows, DIY projects, and activity guides. Content is categorized by age group and is available on Roku, Fire TV, Apple TV, Xfinity, VIZIO, and mobile devices.