The UK Is Imposing Strict Broadband Advertising Laws to Limit Confusing Ads


By

on

in

,

Depressed mature man holding paper and looking at it while sitting on the couch at home

Depressed mature man holding paper and looking at it while sitting on the couch at homeStarting May 23, 2018, the United Kingdom will impose new rules on how broadband companies can advertise their speeds.

No longer will companies be able to advertise up to speeds and they will be required to show the median average speed between 8 and 10 PM. They no longer will advertise up to speeds that, according to the UK, only 10 percent of their customers can get.

“If a broadband provider is making speed claims in its ads post-23 May, then it will have to hold the evidence to prove the basis on which that claim is made,” an ASA spokesman told the BBC.

“Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as ‘average’.”

Some are concerned that the new laws will be confusing to end users; others are hoping it will help remove confusion.

Hopefully these laws will be copied in the United States because broadband subscribers often do not get the speeds they think they are getting.

Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.