Love Tennis but sick of having to pay for a ton of cable TV channels just to get the Tennis Channel? Today, The Tennis Channel announced that in 2024 it will launch a new streaming service with a live feed of the Tennis Channel. This will let fans of Tennis enjoy the sport they love without the need for cable TV, according to a press release sent to Cord Cutters News.
Now to make this a reality, the Tennis Channel has appointed Matt Graham to the role of senior vice president of direct-to-consumer and streaming business development. His job will be to lead this new streaming service as the Tennis Channel tries to become more cord cutting friendly. Mat had previously spent the last six years at PBS Digitial helping with their streaming efforts.
The new streaming service will include live and on-demand matches and other original programming alongside a live feed of the Tennis Channel.
“Matt’s decades of experience in the worlds of traditional and evolving media make him unique to guide Tennis Channel’s availability in every American – and then who knows from there?” said Simon. “He’s created successful streaming platforms, programmed them to grow their subscriber base and expanded them into new marketplaces. For years fans have been asking us if there’s a way for them to just buy Tennis Channel, and Matt’s here to make that happen.”
No details on the pricing of the new service have been announced yet. We also don’t know an exact launch date other than early next year. Sinclair will likely announce these details as we get closer to the launch of the service.
The Tennis Channel is not the only service going directly to consumers. Disney has also announced that it plans to launch an ESPN streaming service with live feeds of ESPN channels at some point in the future.