The Roku Channel Will Add ‘The Wiggles’ Channel on Thursday





In an announcement earlier this week, The Roku Channel shared that it would be adding 17 new channels to its free streaming lineup. While most of those channels were added Tuesday, one will launch on Tuesday, August 19th. Loop Media’s The Wiggles Channel will initially be available exclusively on The Roku Channel, beginning tomorrow.

The Wiggles are one of the most successful global children’s franchises of all time. For the past thirty years, The Wiggles have educated, entertained, and enriched the lives of millions of pre-schoolers (and their parents) all over the globe. Today, generations of fans that grew up watching are sharing their love of The Wiggles with their own children. Loop’s dedicated channel for The Wiggles will feature content from the original Wiggles, featuring Greg, Anthony, Murray and Jeff. 

“The Wiggles brand has established itself as a global powerhouse for decades in the children’s world, delighting kids and parents alike through song and dance,” said Ashley Hovey, Director, The Roku Channel AVOD. “We are thrilled to bring this family-friendly, sought-after content to the millions of engaged users on The Roku Channel just in time for Kids & Family’s second anniversary. It’s a great way to celebrate this milestone!”

“Roku has been a fantastic partner to Loop Media for our streaming music video channels, so we are pleased that they are our inaugural partner for this channel launch,” said Jon Niermann, CEO & Co-founder of Loop Media. “The Wiggles Channel is something that we are very excited about and grateful to have the opportunity to produce and distribute. This is another fantastic, curated revenue-generating channel for Loop Media, and is one that will entertain kids and families globally like few other kids branded channels can.”

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