Roku announced today that it has launched Creators, a new hub for creator-made content in the U.S, and new free channels that will stream on The Roku Channel.
The channels will feature content from popular creators and podcasters, including the Prof G Podcast Network, Modern Wisdom Podcast with Chris Williamson, Preston & Brianna, Stokes Twins, and Nomad Travel. Additional creators will be joining in the coming months, including iShowSpeed, Jesser, and the Kalogeras Sisters. This content will join creator-led programming already streaming on The Roku Channel including content from Alan Chikin Chow, MrBeast, Good Mythical Morning, Hot Ones, and more.
“With the launch of our new Creators destination, we’re making it effortless to enjoy creator content the way it deserves to be watched: on the big screen, in stunning quality, without the hassle of searching across a dozen different apps,” said Lisa Holme, Head of Content, Roku Media. “Roku has supported creator content for years, and that foundation uniquely positions us to help creators and partners reach even more viewers. We’re not asking creators to start from scratch on another platform. We’re connecting the dots across our ecosystem, helping creators reach the 100-plus million households already streaming on Roku.”
You can find the Creators destination by navigating to Categories and clicking “More” to find the Creators tile. Roku will also feature creator content with dedicated rows for trending content, genres, and personalized recommendations. A dedicated page for Creators on The Roku Channel will also bring all of the content together in one place.