The Roku Channel has once again claimed the title of the best free ad-supported streaming service for 2025. This accolade comes from the annual Cordie Awards, hosted by Cord Cutters News, where over 1,000 readers cast their votes to recognize the top services and devices revolutionizing cord cutting. The awards, now in their latest iteration, evaluate a wide array of platforms and gadgets that empower consumers to ditch traditional cable subscriptions in favor of more flexible, cost-effective entertainment options.
The Roku Channel’s victory marks a continuation of its strong performance in previous years, solidifying its position as a go-to destination for budget-conscious viewers. With a vote share of 30.6 percent, it edged out fierce competitors in a tightly contested race. Tubi followed closely at 29 percent, demonstrating remarkable growth and appeal among audiences seeking diverse content libraries. Pluto TV rounded out the top three with 23.1 percent, maintaining its reputation for live TV-style programming that mimics the familiarity of cable without the monthly bills.
The Cordie Awards serve as a barometer for the evolving cord-cutting ecosystem, highlighting trends that shape how millions access movies, shows, and news. This year’s results underscore the increasing popularity of free ad-supported television services, which have surged in usage as growing costs prompt more cord-cutters to explore no-cost alternatives.
What sets The Roku Channel apart in this competitive field is its seamless integration with Roku devices, which themselves have become staples in many living rooms. The service boasts an extensive lineup of on-demand titles, including original programming, classic films, and popular series, all supported by targeted advertisements that keep the platform free. Its user-friendly interface allows for easy navigation, personalized recommendations, and even live channels that cater to niche interests like news, sports highlights, and family-friendly content. This holistic approach has resonated with voters, who appreciate how it combines accessibility with a robust selection that rivals paid subscriptions.
Owned by Fox Corporation, Tubi has invested heavily in acquiring rights to a vast array of Hollywood blockbusters, independent films, and international content. Its algorithm-driven suggestions and minimal ad interruptions have drawn in a younger demographic, contributing to its strong showing. Meanwhile, Pluto TV, under Paramount Global, excels in its channel-based format that offers over 250 live streams, simulating the channel-surfing experience of traditional TV. This appeals to viewers transitioning from cable, providing a sense of structure amid the on-demand chaos of modern streaming.
The close margins in the top three indicate a maturing market where innovation is key to staying ahead. As cord cutting accelerates— with industry reports estimating that over 80 million U.S. households have abandoned cable—these services are pivotal in filling the void. They not only reduce entertainment costs but also democratize access to high-quality programming, from award-winning documentaries to binge-worthy dramas. The Roku Channel’s win suggests that integration with hardware ecosystems gives it an edge, allowing for features like voice search and cross-device syncing that enhance the overall experience.
For cord cutters, the message is clear: free streaming has never been more competitive or capable, offering a compelling alternative to pricey bundles. As 2026 approaches, The Roku Channel’s back-to-back triumphs position it as the benchmark, but with Tubi and Pluto TV hot on its heels, the race for viewer loyalty promises to intensify.
In total, the 2025 Cordie Awards celebrate a year of progress in cord cutting, where services like The Roku Channel lead the charge toward a more inclusive entertainment future. With over 1,000 participants weighing in, the outcomes reflect real-world preferences, guiding both consumers and providers in this dynamic space. Look for more results being posted over the lead-up to 2026.
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