The Roku Channel Sees Viewership Jump 80% in One Year


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Roku’s free, ad-supported streaming service, The Roku Channel, is experiencing a surge in popularity, with streaming hours skyrocketing 80% year-over-year. This impressive growth has solidified The Roku Channel’s position as a leading streaming destination and contributed significantly to Roku’s overall financial success.

Roku Channel Fuels Record Revenue:

The Roku Channel’s success played a key role in driving Roku’s strong third-quarter earnings:

  • Total net revenue reached $1.062 billion, a 16% increase year-over-year.
  • Platform revenue, which includes advertising and subscription revenue, hit $908 million, up 15% year-over-year.
  • Gross profit increased 30% year-over-year to $480 million.

Roku’s Expanding Reach:

In addition to the strong financial performance, Roku also reported significant growth in its user base and overall streaming engagement:

  • Streaming Households grew to 85.5 million, adding 2 million new households in the quarter.
  • Streaming Hours reached 32 billion, a 20% increase year-over-year.

A Force in the Streaming Landscape:

The Roku Channel’s continued growth demonstrates its increasing influence in the streaming market. As a free and easily accessible platform with a diverse content offering, The Roku Channel is attracting a growing audience and contributing significantly to Roku’s overall success.

With its strong performance and strategic investments in content and features, The Roku Channel is poised to remain a major player in the evolving streaming landscape.

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