The Roku Channel solidified its position as the second-most engaging app on the Roku platform in the United States during the third quarter of 2025, trailing only behind the top-ranked application across all categories according to Roku’s earnings report today. Globally, it ranked third by reach, demonstrating broad international appeal amid a competitive streaming landscape. These metrics highlight the channel’s ability to capture sustained viewer attention on a platform known for its vast app ecosystem.
Data from Nielsen’s The Gauge report for September revealed that The Roku Channel commanded 6.2 percent of total television streaming time in the U.S., maintaining its status as the leading free ad-supported streaming television service nationwide. This dominance in the free category underscores its role in reshaping how audiences consume content without subscription fees. A recent survey by Cord Cutters News further affirmed consumer preference, naming it the best free streaming service available.
Growth stems from strategic enhancements in content discovery and platform integration. Nearly 90 percent of the channel’s engagement in the third quarter originated from Roku Experience entry points, with the Home Screen content row serving as the primary driver. These features personalize recommendations, ensuring titles align with individual viewing habits and encouraging longer sessions.
The channel’s expansive and varied free library, continues to attract diverse audiences. New additions from A&E included a dedicated channel for The First 48, which quickly emerged as one of the most successful launches. Channels centered on Shark Tank and NYPD Blue also debuted, expanding options for business enthusiasts and crime drama fans. The introduction of a Law & Order channel marked a milestone as the first free offering devoted entirely to a series within the Dick Wolf Universe, providing binge-friendly episodes that retain loyal viewers while drawing in newcomers.
Roku Originals play a pivotal role in boosting engagement and unlocking innovative advertising avenues. The August premiere of Solo Traveling with Tracee Ellis Ross achieved the highest viewership among unscripted originals to date. The series earned a Critic’s Choice nomination and secured renewal for a second season, reflecting critical and audience acclaim. It seamlessly incorporated Tracee Ellis Ross’s Pattern Beauty haircare brand through integrated elements, complemented by Roku’s shoppable ads that allow direct product exploration on the television interface without disrupting the viewing experience.
These developments illustrate a broader strategy to blend high-quality programming with user-centric technology and monetization tools. By prioritizing accessible entry points and curated content, The Roku Channel not only retains its top-tier rankings but also sets benchmarks for free streaming services. As cord-cutting trends accelerate, its combination of established hits, fresh originals, and interactive features positions it for continued expansion in both domestic and global markets. The platform’s emphasis on organic growth through superior recommendations and diverse free channels ensures it remains a cornerstone of modern television consumption, appealing to budget-conscious viewers seeking premium entertainment without barriers.
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