This morning Roku announced that their free streaming service called The Roku Channel is launching on select Samsung TVs in the summer of 2018. This move was first rumored back in October 2017 but today for the first time Roku is launching The Roku Channel on non-Roku devices or software.
The Roku Channel is a way to watch free movies and TV shows. The service so far has been well received by many cord cutters because it has deals with major studios such as Lionsgate, Metro-Goldwyn-Mayer, Sony Pictures, and Warner Bros. and smaller publishers such as American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.
The move to expand the footprint of The Roku Channel to new devices makes sense for Roku. Roku is one of the largest sellers of video ads and all the ads on The Roku Channel are sold by Roku. The more people who use the service, the more revenue Roku gets from their ads.
Here is a quick look at The Roku Channel:
Roku did not give an exact date for when The Roku Channel will arrive on Samsung smart TVs. According to Scott Rosenberg “Samsung customers should have an entertaining summer ahead of them! The Roku Channel, our popular ad-supported app that brings you Hollywood hit movies and TV for free, is expected to be available on select Samsung smart TVs this summer.”
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