Most sports fans have been there before, there’s a game you really want to see but you aren’t wanting to pay for a full season worth of games to see it. Now, the NBA wants to let you have more control over what you pay for by letting you pay for just a single game or part of a single game.
According to NBA Commissioner Adam Silver, the NBA is looking at selling single game streaming rights for just $7.99. Don’t want to watch the full game and just want to see a possible upset in the works? Well, the NBA says they are testing something called microtransactions that will let you buy just 5 minutes of a game or the 4th quarter for as little as $0.99.
Here is NBA Commissioner Adam Silver talking about the future NBA streaming plans:
.@Turner President David Levy and @NBA Commissioner Adam Silver unveil an all-new experience that will allow fans to purchase and watch live NBA games in progress at a reduced price, including on #BRLive pic.twitter.com/EZRzM35xRL
— TurnerSportsPR (@TurnerSportsPR) March 27, 2018
This all comes as the NBA announces plans to partner with Bleacher Report on their new B/R Live streaming service that will give fans access to live coverage from a long list of sports including NCAA, PGA, and the NBA.
The NBA has been a leader in online streaming access for NBA fans. Now it looks like the NBA is planning on breaking free from season-long commitments to allowing fans to pay for only the games they want. Hopefully, other sports leagues will follow suit.
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