The High Cost of Internet is Driving The Growth of Cord Cutting 2.0


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Image of a internet cable being cut.

Now that cord cutters have saved money on TV, the question has become how to save money on Internet. Cord cutting 2.0 is becoming more popular as TV customers look to cut the cord on their cable company.

According to a survey of over 1,000 of our readers, we have a good idea what cord cutters are paying.

Almost 60% of all cord cutters pay $70 or less for Internet in 2024. Here is how these numbers break out:

  • 9.7% pay $30 or less a month
  • 23.2% pay $31 to $50 a month
  • 26.9% pay $51 to $70 a month
  • 25.9% pay $71 to $90 a month
  • 9.9% pay $91 to $110 a month
  • 4.4% pay over $111 a month

For many cord cutters this cost is still too high and that has pushed many of them to start moving to less expensive options live 5G home Internet.

For the first time in recent memory the top cable TV companies lost Internet customers in 2023. According to a report from Leichtman Research Group, the top cable TV companies, like Comcast, lost 65,000 customers in 2023. This is down from adding 530,000 subscribers in 2023.

According to the report, Atlice lost the most Internet subscribers at 114,100 subscribers, followed by Comcast at 66,000 subscribers. The only cable TV company in the report to add subscribers was Spectrum with 155,000 subscribers added. Spectrum also saw Internet subscriber numbers decline as it lost subscribers in the fourth quarter 2023. Now in 2024, Comcast and Spectrum have both lost Internet customers in the 1st quarter of 2024.

The cord cutting 2.0 movement—where cord cutters strive to not only cancel cable TV but also cable Internet—is gaining momentum. Now the questions are how fast will cord cutting 2.0 grow and how far will it go.

This has come as T-Mobile launched $40 5G Home Internet and Verizon is starting at just $35 a month both with qualifying wireless plans. Comcast has replied with a $30 a month prepaid Internet at what seems to be the start of a new price war for Internet.

Now more than ever cord cutters have more options to get home Internet. 

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