Today CrownMedia the parent company behind the Hallmark Channel announced their Hallmark Movies Now streaming service now tops 500,000 subscribers. According to Crown Media Hallmark Movies Now has seen 93% surge in viewership and an 11% increase in subscribers versus the corresponding period in 2017. “Movies & Mistletoe” – the SVOD counterpart to sister linear networks’ top-rated seasonal franchises, “Countdown to Christmas” on Hallmark Channel and “Miracles of Christmas” on Hallmark Movies & Mysteries – features 180 hours of fan-favorite holiday movies that can only be seen on Hallmark Movies Now.
“The incredible growth of Hallmark Movies Now since its launch in October 2017 demonstrates the broad appeal of our quality programming and reinforces Crown Media’s position as a leading creator of high demand content,” said Bill Abbott, President & CEO, Crown Media Family Networks. “As the industry and our business continue to evolve, we look forward to delivering Hallmark-branded entertainment to our passionate fans across all our platforms.”
The growth of Hallmark Movies Now is one more sign of the continued strength of streaming. Hopefully, more companies learn the lessons from Crown Media’s success.
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