Today, XUMO, a free ad-supported streaming service, announced that they have added 6 new premium channels including ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands
“We attribute XUMO’s tremendous success to several factors—a focus on delivering free, best-in-class content to a rapidly expanding consumer base, and by providing significant opportunities to advertisers who leverage our insights to engage highly segmented audiences in more targeted, measurable ways,” noted Colin Petrie-Norris, CEO at XUMO. “The demand for and opportunities in streaming television will continue to surge as barrier-breaking services like XUMO challenge traditional models while giving consumers exactly what they want.”
XUMO also announced that in the last year they have seen a 325% jump in viewership and a 90% jump in user consumption.
Here is a little bit more about each network:
The ELEVEN SPORTS channel will provide around-the-clock coverage of exciting live events from all over the globe to millions of viewers through smart TVs, mobile, and other streaming device integrations. Available on channel 732, the programming will focus on emerging and mainstream sports content that is not currently readily available—giving underserved fans the opportunity to access their favorite sports anywhere, anytime, on the move and on catch-up.
The ATTN: channel on XUMO includes several of its original hit series, including America Versus, Your Food’s Roots with Zooey Deschanel, Health Hacks with Jessica Alba, and We Need to Talk with Nev Schulman and Laura Perlongo. ATTN: is also planning to launch an additional original series on XUMO later this year. The company’s expertise in developing programs around societal topics and conversations that matter most to today’s audiences are not only thought provoking and informative but also highly entertaining and an ideal fit with XUMO viewers.
ENDEMOL SHINE GROUP
A leader in kids and family entertainment, Endemol Shine Group brings its most popular series to XUMO with two dedicated channels—Mr. Bean and Friends and Puddle Jumper, both of which are aimed at five-to-nine year olds. The Mr. Bean and Friends channel also features over 12 series from Mr. Bean—The Animated Series and Charlie & Lola. Puddle Jumper, which has already generated more than 17 million views to date, will also stream on Roku and showcases popular children’s series Bananas in Pyjamas and Bottle Top Bill.
GENIUS BRANDS INTERNATIONAL
The Genius Brands International’s Kid Genius Cartoon Channel, part of the Genius Brands Network, offers programming that supports science, technology, engineering, and math (STEM) and social-emotional development and literacy skills. This award-winning “content with a purpose” includes Warren Buffett’s Secret Millionaires Club, featuring 26 half-hour episodes and 26 shorts created and produced in partnership with and starring legendary financier Warren Buffett and Thomas Edison’s Secret Lab, where kids learn that “Science is a Blast” in this STEM-based, comedy adventure series. A separate channel, also part of the Genius Brand Network, Baby Genius TV provides enriching and entertaining content for toddlers who learn best through music and characters that ignite their imagination. Parents will feel safe knowing that their littles ones are enjoying the educational programs including Baby Genius, Rainbow Valley Fire Department, and Animal Mechanicals.
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