The Free Streaming Service Tubi is Testing Profiles For Custom Viewing


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Recently Tubi, the free streaming service owned by Fox, quietly started to roll out Profiles to more devices. With profiles, each member of your family can have their own watch list, continue watching, recommendations, and more.

This new open is great for families allowing your kids not to clutter up your recommendations and continue watching.

Update: Tubi has reached out to confirm this new feature but says it is currently being tested and is not widely available yet. Here is a statement sent to Cord Cutters News by Tubi about profiles “We are always testing new ways to create more personalized experiences to help our customers find content that speaks to their unique interests. While we don’t have something to announce today, we will keep you updated on any news to come.”

Currently, profiles seem to be only on a handful of devices, including the Chromecast with Google TV. So far, we don’t see the option on Tubi’s website at the time of this posting.

This news comes as Tubi has been busy adding new content and adding new ad experiences. Earlier, Tubi also announced plans to improve its ads.

Here are all the other changes Tubi is making to help advertisers on Tubi:

  • Integration with VideoAmp’s Premium Video Planning Tool – VideoAmp’s Premium Video Planning Tool becomes more powerful with the addition of Tubi as a streaming service. Through the first-to-market integration of Tubi into VideoAmp’s platform for Upfront and Scatter deals, brands can now plan holistically across media channels.
  • LiveRamp TV Activation – A first for any streaming service, LiveRamp TV Activation will help advertisers leverage the full universe of Tubi, giving them more control. Brands will now be able to take third- and first-party data and forecast the coverage on Tubi. Advertisers can send Tubi an audience for planned transactions, with LiveRamp helping to inform scale across Tubi’s viewership.
  • Alternative Audience Measurement – Now brands will be able to measure their campaigns via Comscore Campaign Ratings (CCR) and VideoAmp Audience Measurement, allowing advertisers the ability to test a variety of partners while the industry adapts methodologies for cross-screen measurement. With VideoAmp, brands can measure reach, frequency and attribution on Tubi, creating an end-to-end solution for advertisers to measure and optimize their cross-platform investments all in one unified platform.

Have you noticed profiles being added to more devices? Leave us a comment and let us know.

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