The rapid growth of cord cutting has led to a massive growth in streaming services and, most recently, the growth of free ad-supported streaming services.
Tubi has been riding on the growth of free ad-supported streaming services to its most watched month ever in May. Tubi averaged one million viewers during May 2024, according to a report from the Los Angeles Times. That is more than Disney+ had at 969,000 viewers and only behind YouTube.
Tubi offers more than 250,000 movies and TV episodes. Its most popular group of viewers is the so-called cord-nevers a group of people who never paid for cable TV and have always been cord cutters.
Maybe the most surprising fact is even though Tubi offers hundreds of live TV channels, 90% of its viewing is on-demand.
Tubi’s focus on on-demand is different from Pluto TV, one of its main competitors, that focuses on live channels. Both services have seen strong growth and have been able to ride high on cord cutters looking to cut costs.
In 2024, the fastest growing market in cord cutting is free ad-supported streaming. This growth by Tubi in 2024 points to that trend continuing as cord cutters look to cut costs on streaming not just on cable TV.
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