Last week The Athletic reported that The CW and Pac-12 had talks for the CW to air Pac-12 football and basketball games. Now the Sports Business Journal has reported that the negotiations between the Pac-12 and the CW never got serious.
Once again reports are saying that the Pac-12 will likely announce a split contract for their sports that will include a traditional TV partner and a streaming deal. According to CBS Sports most Pac-12 football games next year may be streamed under a new deal but a traditional TV partner may still have rights.
It has been reported that both Amazon and Apple TV+ have been in talks to be the new streaming home for Pac-12 sports.
The Pac-12 Network has also struggled to bring in revenue since it started. The Big Ten Network brought in $583 million in 2021, and the SEC Network reported revenue of $833 million. The Pac-12 Network earned just $37.7 million in 2021.
The troubles don’t stop there. It has been announced that two Pac-12 schools in some of the largest TV markets are leaving to move to the Big Ten. These schools include UCLA and USC. Not only that but there are reports that other Pac-12 schools are considering leaving.