In a bold step to modernize its global operations and slash costs, the BBC World Service has embarked on a transformative shift from traditional satellite distribution to a streaming IP-based delivery system, according to a recent announcement. Partnering with Encompass Digital Media and Zixi, the British broadcaster is leveraging cutting-edge technology to streamline its content distribution, aiming for greater flexibility, scalability, and cost-effectiveness. This transition, which began with a significant milestone in March 2025, marks a pivotal moment in the BBC’s strategy to adapt to the rapidly evolving media landscape while maintaining its reach to a potential 450 million viewers and listeners worldwide.
The first phase of the project successfully transitioned BBC World Service partners across Europe to IP distribution, with plans to extend the rollout to the Americas, Pacific, Africa, and Asia in the coming months. The initiative utilizes Encompass’ Altitude Connect platform, integrated with Zixi’s IP delivery technology and Altitude Media Cloud, to deliver news and current affairs in 42 languages across video, audio, and online formats. By moving away from satellite infrastructure, the BBC aims to enhance accessibility, improve service reliability, and reduce operational costs, aligning with its long-term sustainability goals.
The transition also involves migrating hundreds of radio and TV partners from specialized satellite receivers to commodity, software-based solutions. Using SCTE 224 standards, the BBC ensures precise and seamless channel switching across its global platform.
Zixi’s CEO, Marc Aldrich, echoed this sentiment, noting that their technology guarantees reliability and scalability, positioning IP distribution as the future of global broadcasting. The shift not only reduces reliance on costly satellite infrastructure but also strengthens service resilience in regions where satellite coverage is unreliable or prohibitively expensive.
As the BBC World Service continues its phased transition, the move underscores a broader industry trend toward IP-based solutions, promising a more sustainable and adaptable framework for global media delivery. With this strategic overhaul, the BBC is poised to maintain its reputation as a trusted global broadcaster while navigating the financial and technological demands of the digital age.In a bold step to modernize its global operations and slash costs, the BBC World Service has embarked on a transformative shift from traditional satellite distribution to an IP-based delivery system. Partnering with Encompass Digital Media and Zixi, the British broadcaster is leveraging cutting-edge technology to streamline its content distribution, aiming for greater flexibility, scalability, and cost-effectiveness. This transition, which began with a significant milestone in March 2025, marks a pivotal moment in the BBC’s strategy to adapt to the rapidly evolving media landscape while maintaining its reach to a potential 450 million viewers and listeners worldwide.
The first phase of the project successfully transitioned BBC World Service partners across Europe to IP distribution, with plans to extend the rollout to the Americas, Pacific, Africa, and Asia in the coming months. The initiative utilizes Encompass’ Altitude Connect platform, integrated with Zixi’s IP delivery technology and Altitude Media Cloud, to deliver news and current affairs in 42 languages across video, audio, and online formats. By moving away from satellite infrastructure, the BBC aims to enhance accessibility, improve service reliability, and reduce operational costs, aligning with its long-term sustainability goals.
Nigel Fry, Director of Distribution for International Services at BBC News, emphasized the significance of the shift: “Transitioning to IP represents a major milestone in our commitment to modernizing how we serve markets worldwide. This move provides unmatched flexibility while ensuring we continue delivering trusted news to global audiences with greater reach and security.” The adoption of IP-based delivery allows the BBC to target content more effectively, responding to diverse market challenges and evolving audience preferences.
The transition also involves migrating hundreds of radio and TV partners from specialized satellite receivers to commodity, software-based solutions. Using SCTE 224 standards, the BBC ensures precise and seamless channel switching across its global platform.
As the BBC World Service continues its phased transition, the move underscores a broader industry trend toward IP-based solutions as they try to cut costs, promising a more sustainable and adaptable framework for global media delivery.
Please follow us on Facebook and X for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help. You can find Luke on X HERE.