Say you decided to watch every bit of streaming content you have access to. How long would it take you to go through your current library? A few months? A few years?
If you’re the average US home, try 11 years.
According to some new data from Ampere Analysis, the average home in the United States has 3.8 streaming services. Add together everything on those services and you get nearly 100,000 hours of content, or a solid 4,166 days worth of continuous streaming. If you watched 5 hours a day, that’s well over 50 years.
And for homes with kids, that number is only bigger. Families with children average more streaming services than any other demographic – 5 streaming services total covering almost 105,000 total hours. You can thank Disney+ for a large portion of that, as it boasts a catalog that’s over 4,000 hours long and is subscribed to in over a third of streaming households.
Single adults who live alone still have a massive amount of things to watch though, averaging 3.1 services and 85,500 hours, or just under 10 continuous years of content.
Considering just the combination of Netflix and Amazon alone (the latter more than doubling their catalog since 2017) is more than 100,000 hours, a combination which 60% of streaming household has, it’s staggering to see how much bigger these two services are than their competitors.
But is a streaming services’ total size really that important? It certainly is to some people.
“Consumers already have a vast amount of content at their disposal, and a US household who subscribes to both Netflix and Amazon currently has access to more than 100,000 hours of content from those two services alone,” notes Toby Holleran, Senior Analyst at Ampere Analysis. “As the market fragments further with additional direct-to-consumer services and households hit a spending ceiling, consumers will become more selective about their SVoD choices. The more expensive services, alongside those without a clear brand and proposition, will find the going gets tougher.”
The bigger or less expensive services will likely be the first ones chosen meaning those left in the middle may have more of a fight on their hands.
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