Telly, The Company Offering Free TVs, Will Now Offer Interactive Ads to Buy Stuff





Streaming platform DAZN and smart TV manufacturer Telly have teamed up with video technology company TheTake to give customers a more interactive viewing experience, according to an announcement made at CES 2024.

The notion of a more seamless shopping experience aided by artificial intelligence appears to be growing in popularity. In addition to TheTake’s new partnerships, startup company Displace is demoing two unreleased wireless TVs at CES 2024 that use AI, thermal cameras, and NFC payment readers to let customers shop directly from their TVs.

“Whether its die-hard sports fans looking to instantly buy their favorite athlete’s gear right on DAZN or Telly households transacting via the device’s game-changing second screen, TheTake meets viewers in the moment to let them engage with the content they love,” Tyler Cooper, TheTake’s co-founder and CEO, said in a statement.

Prior to teaming up with DAZN and Telly, TheTake partnered with LG to create a shoppable video experience through multiple media partnerships in 2020.

Through the new partnership, DAZN viewers will be able to shop while watching their favorite sports programs. Fans can buy jerseys, cleats, and other gear in real time with TheTake’s AI technology.

“DAZN is creating a completely new sports entertainment experience for fans. Partnering with TheTake will add exciting and interactive functionality for our customers to enjoy alongside our premium live sports content,” Sandeep Tiku, DAZN’s chief technology officer, said.

The partnership makes DAZN the first streamer to integrate TheTake’s interactive experience into its user interface.

Telly households will be able to engage with streaming and linear content through TheTake’s technology by way of Telly’s built-in second smart screen, according to a release, without legacy agreements that block most other TV manufacturers from using automatic content recognition across certain forms of content.”

Telly CEO and founder Ilya Pozin said the new partnership will turn “the biggest screen in the home into the most powerful retail channel since the internet.”

“By providing advertisers with a dedicated and persistent second screen to enable consumers to instantly purchase what they see on the television without disrupting the content they are viewing, we are delivering an entirely new shopping experience unlike anything that has ever before been available in the living room,” Pozin said in a statement.

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