Last week a survey was released of 10,000 US teens on their viewing habits. What may not surprise many is that cable TV is falling as a percentage of screen time for teens. What may surprise people is how far it has fallen because cable TV is now just 25% of teens’ viewing time.
In just one year the amount of time teens watch cable TV fell from 29% to 25%, a number that should scare any cable executive. The survey was conducted by Piper Jaffray, an investment bank, and is a study that they have been doing for at least a year now.
Netflix and YouTube seem to be the clear favorites for teen viewing. Together Netflix and YouTube dominate 65% of all viewing of US teenagers. Hulu and Amazon Prime came in a distant fourth place behind cable with just 3% each of total viewing time.
It seems Netflix’s move to original content—much of it focused on the teen market—is paying off. Can Netflix keep up their huge spending spree on new shows? Or will Netflix’s popularity fade as new competitors move into the online streaming world? For now the future of TV is in question and anyone could come out on top.
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