TCLtv+, the official streaming service of electronics brand TCL, in partnership with Bloomberg Media, a global authority in business and financial news, has announced the launch of two new FAST channels for the TCLtv+ streaming app. Starting this month, viewers will gain access to high-quality business insights and analyses through Bloomberg TV+ and Bloomberg Originals programming. This move introduces a new AVOD selection that is set to debut this spring.
Bloomberg’s integration into TCLtv+ enriches the already diverse lineup available on the platform, which currently supports TCL Google TV and is poised to expand across all TCL Connected TVs in the United States and Canada. U.S. and Canadian audiences can easily locate Bloomberg’s FAST Channels under the News & Opinion genre on the TCLtv+ app.
This collaboration is part of Bloomberg Media’s ongoing strategy to broaden its video content offerings. Under the Bloomberg Originals banner, the company has been enhancing its production of documentaries, video podcasts, and series that explore the nexus of business and culture.
TCLtv+ has been experiencing significant growth, boasting over 330 FAST Channels and a vast library of thousands of premium films and TV series sourced from major and independent studios including Scripps Media, Fremantle, NBCUniversal, Sony, Lionsgate, A+E, FilmRise, Banijay, and others. The platform has recently forged substantial content partnerships with entities like FOX and the NFL, continually enhancing its free service.
Catherine Zhang, VP of Content Service & Partnership at TCL, expressed enthusiasm about the partnership, stating, “We are pleased to offer best in class original business content from the experts at Bloomberg. Whether it’s covering the biggest news stories of the day or providing in-depth explorations of topical stories that matter, our viewers can rely on Bloomberg for critical conversations and thoughtful analysis.”
Travis Winkler, General Manager of Video and Audio at Bloomberg Media, also commented on the expansion, “The launch of Bloomberg’s premium video content on TCLtv+ represents a significant enhancement of our global partnership with TCL. We are excited to bring BTV+ and Bloomberg Originals to a broader audience across North America, leveraging TCLtv+’s premier streaming service.”
The partnership between TCLtv+ and Bloomberg Media marks a strategic alignment that aims to reshape the landscape of streaming content, particularly for audiences interested in business and financial insights. As both companies continue to push the boundaries of digital media and content delivery, this collaboration not only expands their reach but also enhances the overall viewing experience for those watching.
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