TCL, the fastest-growing TV brand in the United States, is back at it again with an upgrade for movie nights. After turning heads with the QM6K at CES in January, TCL continues to push the boundaries of home entertainment with the launch of its new QM7K Precise Dimming Series. The QM7K brings next-level picture precision, richer sound, and massive screen sizes that’ll upgrade your next movie night and turn your living room into a personal theater.
“TCL is not only a top 2 best-selling TV brand, we entered 2025 as the fastest growing TV brand in America, as awarded by Circana, and we don’t plan on slowing down any time soon. We are a leading player in the electronics industry, and our world class innovation is revolutionizing the way we apply picture technology and the benefits we bring consumers,” said Chris Hamdorf, Executive Vice President, TCL North America. “TCL’s QM7 was the biggest star in our portfolio last year, with some of the best-selling skus in the U.S., so we’re proud of this latest version that pushes the boundaries of QLED, QD-Mini LED and XXL screens. While only the second entry in our Precise Dimming Series, the QM7K is a testament to the premium quality and unprecedented value TCL is known for.”
The QM7K replaces the TCL’s award-winning QM751G from 2024 and introduced a host of new features to improve the home viewing experience.
QM7K Halo Control System: A Game-Changer for Picture Quality
The QM7K stands out with TCL’s new Halo Control System, a cutting-edge combination of tech that eliminates blooming, enhances color accuracy, and sharpens contrast. The system’s Super High Energy LED Chip boosts brightness without sacrificing efficiency, while the Super Condensed Micro Lens ensures light is directed precisely where it’s needed. That means deeper blacks and brighter highlights, without the annoying halo effect around bright objects for stunning picture accuracy.
Plus, TCL’s Micro OD technology reduces the gap between the backlight and diffuser plate, creating razor-sharp edges and minimizing light bleed. Whether you’re watching a dark thriller or a vibrant nature documentary, the QM7K delivers an ultra-realistic image with stunning clarity.
QM7K Feature Highlights: Bang Olufsen Sound & More
As TCL stepped up its picture quality for the QM7K, the audio quality was raised with premium Bang & Olufsen sound. The QM7K’s built-in 2.2-channel audio system, paired with Dolby Atmos and DTS Virtual:X, creates an immersive soundstage that puts you right in the middle of the action. Enjoy the rumbles from explosions, crisp dialogue, and background details with remarkable depth when you’re streaming your favorite show, movie, or event.
Beyond picture and sound, the QM7K is loaded with enhancements and upgrades:
- CrystGlow HVA Panel – Anti-reflective coating keeps glare to a minimum.
- 144Hz Native Panel Refresh Rate – Silky smooth motion for gaming and fast-paced action.
- Game Accelerator 288 – Boosts VRR to a blistering 288Hz for ultra-responsive gameplay.
- Art Mode & Art Gallery – When you’re not watching, turn your TV into a personal art display.
- Google TV – All your streaming apps in one place, with voice control built in.
And for the streaming cinephiles enjoying their next binge, the QM7K supports Dolby Vision IQ, HDR10+, and IMAX Enhanced, so no matter what you’re watching, it’ll look exactly how the creator intended.
Finding the Right QM7K Size for You
The QM7K is available at retailers nationwide, ranging from 55 to 115 inches, to suit any space:
- 55” – $1,299.99 MSRP
- 65” – $1,499.99 MSRP
- 75” – $1,999.99 MSRP
- 85” – $2,499.99 MSRP
- 98” – $3,999.99 MSRP (Coming soon)
- 115” – $19,999.99 MSRP (Coming soon)
The 55”, 65”, 75”, and 85″ models are available at www.tcl.com, and you can receive a $500 Visa gift card for a limited time after purchase (terms and conditions apply).
“Our first Precise Dimming Series with the new Halo Control System, the QM6K, stunned reviewers with its amazing leap in picture accuracy,” said Scott Ramirez, VP, Product Marketing and Development, Home Theater. “With the new QM7K Series, we continue that extraordinary picture accuracy but then add a demonstrable step above in HDR Impact. Plus, with the new premium Audio by Bang & Olufsen, we complement the picture with noticeably more accurate home theater sound. The TCL QM7K series is available in a wide variety of screen sizes to suit any home environment but now includes the XXL 115” for those ready to build a truly impressive home theater.”
TCL continues to prove why it’s one of the top TV brands in the U.S., and the QM7K shows why the company isn’t slowing down in 2025. With premium picture quality, jaw-dropping sound, and sizes that can turn your home into a full-fledged theater, the QM7K is turning TV into an experience. Pairing a QM7K with TCLtv+ cinematic offerings ushers in a cinematic experience to your room.