Earlier today, Future Today and TCL announced a new partnership that will bring five new free channels to TCL’s free ad-supported streaming service. These channels include Fawesome, HappyKids, and iFood.tv.
With this deal, Future Today will also provide content and offer its own proprietary technology to power TCL’s new free streaming service.
“We’re thrilled to be partnering with TCL, a company that shares our vision for providing high-quality streaming content to viewers,” said Vikrant Mathur, co-founder of Future Today in a statement sent to Cord Cutters News. “This partnership will allow us to expand our reach and offer our diverse library of programming to even more viewers across North America. We are excited to share our expertise to power TCL’s new streaming service and look forward to seeing its success.”
“Continuing to pursue innovation, leveraging our vertical integration, and leaning into valuable relationships with partners like Future Today is what fuels TCL’s growth. Those factors, along with our award-winning product lineup, have made us one of the most popular electronics brands in the country,” said Mark Zhang, President, TCL North America. “TCL wouldn’t be a top 2 best-selling TV brand in the U.S. for four consecutive years if we didn’t listen to what our users value and consumers are hungry for more entertainment options, so we’re excited to expand our programming through this premium multi-channel streaming service.”
This is all apart of TCL’s plan to relaunch its free streaming service into a new and improved one. For some time now, TCL has offered a free service called TCL Channels. This service is available on its TVs in North America, including its Roku TVs and Google TVs. Now the service is going to be rebranded and relaunched. This time with the rebranding, the service will be powered by Xumo Play, a joint venture by Comcast and Spectrum.
What we do know is the new TCL free streaming service will be powered by Xuumo both for content and the tech that will run the channel.
Currently, Xumo Play offers over 300 live free channels. It is very likely that most, if not all, of these channels, will also be coming to TCL’s new free streaming service.
For now, we will have to wait forTCL to make more announcements about their new free ad-supported streaming service.