In this new position, Williams will be responsible for building sales and further developing the North American market for the TCL Home Appliance business.
“I am thrilled to be part of TCL’s Home Appliance Division and join this talented team of marketing, product and sales professionals,” said Williams. “I’ve been quite impressed with TCL’s exponential growth, both globally and locally, so I look forward to continue driving the organization’s success in the consumer electronics industry with our incredible home appliance product lineup. TCL is rapidly becoming a household name due to its award-winning TVs and I’m excited to show consumers a different side of the brand.”
Prior to this role at TCL, Williams led a sales team at Danby products, overseeing national, regional, and distribution channels for the appliance brand. Williams brings over a decade of experience in the consumer goods industry to TCL. This experience will be invaluable to the company as TCL continues to grow in the US.
“Since TCL entered the market in 2014, we have been one of America’s fastest-growing consumer electronics brands and solidified the company as one of the top television manufacturers in the U.S. While our ongoing success can be attributed to our ability to deliver best-in-class products to customers, it is largely contingent on our strengths in retaining top talent like Mr. Williams,” said Chris Larson, Senior Vice President, TCL. “After five short years, our growth has allowed us to expand into other categories and Travis will play a significant role in establishing TCL as a leader in home appliances just as we are with TVs. We are excited to have him on board to help elevate this division and make TCL one of the world’s premier consumer brands.”
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